Want to take your success

to the next level?

The UK’s first all-female, cross-industry peer advisory group helping business leaders break through ceilings with confidence.

The UK’s first all-female, cross-industry peer advisory group helping
business leaders break through ceilings with confidence.

The world needs
more female
leaders

Female Advisory Board (FAB) is a community where high-calibre business leaders come together to learn, grow and thrive through shared experiences. Connect with like-minded peers, commit to working on your business and deliver your strategies at scale.

For too long, female leaders have faced unequal access to growth opportunities and support. At a global level, achieving gender equality is set at a 286-year climb, making a fair future seem a distant goal.

We’re here to change that.

Hear from our members

Victoria Denman

MD, V&A Homes

Claire Daniels

CEO Trio Media

Find your FAB sweet spot,
AKA your competitive edge

Running a business requires growth on all fronts. From personal and professional development to how you progress. Channelling all your efforts into just one or two of these areas takes you down an unsustainable, unfiling and uncompetitive path, limiting your future success.
You find your competitive edge when you unite your progress with professional and personal development. At FAB, we focus on all three core areas to ensure your business, progress, and self-development thrive.

Enquire now

UK female founders get less than 2p for every £1 of venture capital investment*

UK female founders get less
than 2p for every £1 of venture
capital investment*

£250 billion in revenue could be added to the UK economy if more women start and scale their businesses. Are you ready to break away from the pack?
At FAB, we follow a three-fold approach to help you achieve exponentially better results. Access highly curated confidential peer advisory groups, attend one-to-one accountability sessions between your monthly meetings and celebrate your success at our annual events.
*(Enterprise Nation, 2023)

Request to join

FAB Features

Peer Advisory Board

Tap into the real-world experiences of accomplished female leaders from non-competing industries. Our peer advisory boards are a safe place to let your guard down, address business challenges and work through opportunities. We also host guest speakers on a regular basis, providing valuable insight that helps you thrive personally and professionally.

1-1 Mentoring

Meet your Chair for monthly one-to-one mentoring sessions that hold you accountable for the change commitments you make in the group. Your Chair will offer personalised support and guidance and help you make breakthrough decisions to drive your business.

Annual Events

Celebrate your successes with other FAB groups at our exclusive annual events. Hear from guest speakers and grow your powerful network. Forge new ways to move forward while being championed by your peers.

Shape and guide the success of ambitious leaders as a FAB Chair

Offer your expertise as an accomplished CEO, MD, Founder or Business Owner by chairing one or more of our peer advisory groups. Create a space for female leaders to show up without judgement, where they become the best version of themselves and their business.
Join the movement and help level the playing field for ambitious female leaders.

Become a Chair

When Sam called me to explain the concept of the FAB group, I knew instantly that this was a resource I needed and would benefit from. I have run my own business for 20 years and it is often the loneliest, and most exhausting place, full of self doubt. The first session was everything I expected and more. Incredibly well structured, warm, inclusive, and safe. My biggest take way from the programme so far is “it isn’t just me”. I am not alone, others have similar challenges and self doubt, I already feel that I have support, challenge, and more belief in myself and that I can address the issues in my business and grasp the opportunities. I know this programme will change my life (not just my business) and I feel so proud to be part of this pioneering group.

Diane Coolican

Founding Director – Redsky Learning

I am so pleased I joined FAB, the experience so far has been invaluable. I now have a clear idea of my personal goals and a strategic plan for where I need to take my business to achieve those goals. The support from both Sam and the other board members is huge, they have boosted my confidence so much. I’m grateful to all the board members but particularly Sam for being able to put such a great bunch of people together.

Victoria Moulds

Director – Moulds Accountancy & Financial Advisory Services

I had no idea what to expect when joining FAB, but I knew it was something I wanted to be a part of from the first meeting with Sam. Her enthusiasm as a cheerleader for successful female founders and women in business aligned with my own views and I knew I had to get involved. It was one of the best things I’ve decided to do in the past year. I’ve met an incredible group of inspiring business people who help support me with strategic business decisions and challenge me to be better. I have learnt a lot from the sessions and continue to feel more motivated and inspired after each one. I would highly recommend for any female business leader who can relate to it ‘being lonely at the top’, who needs a support system of people who get it, all whilst feeling like you’re spending time bettering yourself and your business.

Claire Daniels

CEO – Trio Media

Being invited to be a board member on the very first FAB board has been a game changer. Our monthly meetings are not only a place to seek advice, offer support to others and be challenged on our own thinking by other amazing leaders, it has given me access to an array of incredible guest speakers on a wide range of topics that are so important in the world of business and entrepreneurship. The time spent in the board meetings really allows me to work on my business and not in it, paving the way for clearer thinking, strategic planning and growth. Its a wonderful board of highly ambitious women who have big goals and its a pleasure to see every month how each of us moves further towards them. Sam has done an amazing job of creating a high vibe environment and a high vibe board that I am proud to be a part of. Being a member of FAB is an investment you cant afford to miss out on!

Hayley Hoyle

Founder – The Harrogate Wedding Lounge

This is a place where you can be completely honest without judgement about both the professional and personal challenges you face, somewhere that you can feel supported by a group of smart, empathetic women, who will always have your back, even if that sometimes means receiving tough love that is always given from the best of places? Somewhere every member is fully invested in the success of the whole group, where help and advice are given freely. Then welcome to FAB, the brain-child of the entrepreneurial and sassy Samantha Addy. Sam has created a carefully curated sisterhood of likeminded women and facilitates each of it’s members to take regular time out to really work on their business, using great external speakers to educate and challenge you to really focus on what’s important. Sam’s additional 1:1’s allow tailored support as well as accountability to ensure you and your business objectives are thriving. One thing I have realized as a member, is that although our businesses and skillsets are very different we all suffer similar challenges, fears and bouts of loneliness and the solidarity of the group offers intelligent advice, solutions, practical help and friendship. I couldn’t recommend FAB highly enough, Sam is smashing it!

Kim Van Elkan

Co-Owner & MD – OurCreative Collective

FAB
When I was first introduced to the idea of the Female Advisory Board I really wasn’t sure, a female only group, really, this day and age.
How wrong can a person be.
As a female leader, in the Energy industry and I would imagine any industry to be fair, I forgot how lonely it is, how you have to be careful what you say and how you come across in fear of being perceived as too emotional, or aggressive, hormonal, or too weak, or even too soft, we would never say any of that to a man would we?
FAB is all of those other great peer groups and so much more. Having a team of likeminded women leaders in a safe place, who get you, understand and support, hold you to account but do so in a way that is generous and nurturing. It’s so enriching, inspiring and motivating being part of each other’s lives, and seeing others flourish is wonderful. If you get an opportunity to be part of it, trust me you won’t regret it.

Jacqui Hall

N.E.D. & Former MD CNG Energy

FAB is the place I have been looking for since I set up my business. Finding your tribe is so important as a business owner, particularly if you run the business on your own, and that’s what I have found through FAB. The ladies are exceptionally talented, inspirational, supportive and fun, and Sam is so invested in everyone’s success that her positivity shines bright. I wouldn’t be without this fabulous group of ladies and I’m excited to see what the future holds for all of us.

Sally Bendtson

MD Limelight HR

Ready to transform your business?
Start investing in yourself and
become a FAB member.

Join FAB

Want to take your success

to the next level?

The world needs
more female
leaders

Hear from our members

Victoria Denman

MD, V&A Homes

Claire Daniels

CEO Trio Media

Find your FAB sweet spot,
AKA your competitive edge

UK female founders get less than 2p for every £1 of venture capital investment*

UK female founders get less
than 2p for every £1 of venture
capital investment*

FAB Features

Shape and guide the success of ambitious leaders as a FAB Chair

Ready to transform your business?
Start investing in yourself and
become a FAB member.

Want to take your success

to the next level?

The world needs more female leaders

Hear from our members

Victoria Denman

MD, V&A Homes

Claire Daniels

CEO Trio Media

Find your FAB sweet spot, AKA your competitive edge

UK female founders get less than 2p for every £1 of venture capital investment*

UK female founders get less than 2p for every £1 of venture capital investment*

FAB Features

Shape and guide the success of ambitious leaders as a FAB Chair

Ready to transform your business? Start investing in yourself and become a FAB member.

The world needs
more female
leaders

Find your FAB sweet spot,
AKA your competitive edge

UK female founders get less
than 2p for every £1 of venture
capital investment*

Ready to transform your business?
Start investing in yourself and
become a FAB member.